01
Executive Workshop
Three hours in one room with up to ten of your leaders, before a record is opened.
You own: What the problem is, in writing.
€5,000flat
Credited in full against a Diagnosis or an Operation booked within 30 days.
Services
What it costs to find and close a profit leak.
Five ways to work with us. Which one fits depends on whether you have a system yet, whether it is under strain, or whether it is changing shape.
By service
Five services, one job underneath, every fee public.
The Workshop names the problem, the Diagnosis establishes the facts, Build writes the system down for the first time, Operation sees the fixes through, and Partnership keeps the system read as it changes shape. You leave with something you can run without us, not a set of recommendations.
02
Diagnosis
Usual entry pointTwo months of interviews and records read side by side, ending in a figure at your own rates.
You own: Where the leaks are, what they cost, and what to fix first.
€15,000flat
Two months from the day we get access to the leadership briefing.
03
Build
Strategy, roles, handoffs, process, data, who decides what, and the weekly rhythm, written down for the first time.
You own: Your commercial system, written down, and the reasoning the next leader inherits.
€36,000flat
Six months to handover, from the day we get access. For a company that wins business, but could not hand the way it does it to a new hire.
04
Operation
The Diagnosis, then the fixes made inside your own team over nine months, an owner and a check date on each.
You own: The leak closed, and the result read against the starting number.
€65,000flat
The Diagnosis is included in this price, not added to it.
05
Partnership
On its own or after Operation or Build, a fractional Chief Commercial Officer seat: the system re-read, the next fix carried through, your leaders coached, cycle by cycle.
You own: The ability to do this yourselves, built into your own leaders.
€6,000per month, one day a week
€11,000 a month for two days a week. Twelve-month minimum, then it runs on the measured result.
The evidence
What commercial teams cost, and how much of it is measured.
What B2B companies spend on selling is published; what the spend is measured against is thinner. The gap between the two is the hidden cost this work prices.
- 01
15% of ARR
The median share of annual recurring revenue a private B2B SaaS company spends on sales alone, up from 13% a year earlier, before marketing and customer success are added.
SaaS Capital, 2026 SaaS Spending Benchmarks, more than 1,000 private B2B SaaS companies, 10 June 2026
- 02
45% and 33%
Median sales and marketing spend as a share of revenue at venture-backed and private-equity-backed SaaS companies; at the 75th percentile the venture-backed figure is 66%.
Benchmarkit, 2025 SaaS Performance Metrics Benchmarks, N=157, 2025
- 03
34%
Revenue leaders who put forecasting first for new sales and revenue technology spend in 2024, ahead of enablement at 33% and engagement at 30%: the next euro goes on seeing the number, not on the system that produces it.
Clari, The 2024 Revenue Leak Report, 420 senior revenue leaders in the US and UK, vendor survey, 2024
- 04
7% to 30% of revenue
Hidden costs as a share of turnover across the organisations ISEOR has measured, 8% to 40% of production cost, and none of it a line in the accounts.
ISEOR (Savall and Zardet), Le concept de coût-valeur des activités, Sciences de Gestion n° 64, p. 76
Before any of them
Four things decide whether we can work together at all.
They are about the state of your commercial system, not the size of the company. If one is missing, we say so on the first call, not after a proposal.
A pattern that repeats
One difficult quarter is an episode. The same failure across deals is a system.
Records you can share
Interviews, the records you keep and cost data. Without them, a finding is a guess.
Authority to change things
Roles, handoffs and ownership have to be changeable by someone in the room.
A decision still open
If it has already been taken and only needs a document behind it, this is not that.
Not on the list: company size, headcount or revenue. A ten-person team and a much larger one can carry the same coordination failure.
The foundation
Every engagement runs on the KIHON framework.
KKey breakFind the leak
IInputsGather the evidence
HHidden costPrice it
OOrderFix list, in order
NNamed ownersHand it over
Five steps, applied at different depths. The framework is how Kihon works; the method underneath it comes from published research, ISEOR/SEAM, set out with its sources on the framework page →
Why Kihon Labs
What holds across every engagement.
One person, first interview to last review
The same person reads your records, sits in the project group and signs off the last check date. No handover to a team that never saw the problem.
Flat prices, published
Every fee on this page is the fee. Nothing is a starting price, and nothing renews by default.
Yours to run without us
What you receive stands on its own. Any team can carry it out, and the method it came from is credited by name.
Limits printed beside every number
What the evidence could not prove is written next to what it did, so a figure holds up when someone in the room challenges it.
FAQ
Before you choose.
If I continue into Operation, do I pay for the Diagnosis twice?
No. A Diagnosis bought first is credited in full against an Operation booked within 30 days of its briefing, so continuing costs €50,000 more. The same applies inside a Partnership, where the repeated diagnosis is part of the monthly fee.
Why is Partnership monthly rather than a single fee?
Because your commercial organisation keeps changing shape, and a diagnosis of it goes stale. Partnership can start on its own or follow Operation or Build, at €6,000 a month for one day a week or €11,000 for two. The minimum is twelve months; after that it continues only while the measured result justifies it, and nothing renews by default: the point is to build the skill into your own leaders, not rent it.
What if the Diagnosis does not find much?
Then you have an answer to something that was a hunch, and you stop spending on a problem smaller than it felt. That is a legitimate result, and it is said plainly rather than padded into a longer report.
Do you work with companies outside Spain?
Yes. The work is conducted in English, with B2B companies internationally. Prices are the same wherever the company sits.
Get started
Do not pick a service before you know what is wrong.
Thirty minutes ends in a first hypothesis: where the money is likely going, and whether a Diagnosis is worth it. No proposal before that is clear.