Evidence register
Observed facts, interpretations, assumptions, calculations and limitations kept separate, so every claim can be traced back to what supports it.
Know what is breaking, what it costs, and what to change firstDiagnosis
Establish what is breaking, what it may be costing and what to change first.
We read where your commercial system stands today, price what the strain is costing at your own rates, and give you a sequenced plan for what to change first.
€12,000 flat · six to eight weeks · a standalone engagement
Deliverables
What you get
Five outputs that give you the cause, the figure and the sequence to move forward with, and one leadership decision.
Commercial-system map
Where the recurring condition begins and how its effects travel through strategy, roles, handoffs, data and governance.
Financial-consequence model
A value wherever the interview, operating and financial evidence reaches one, and a stated gap where it does not.
Prioritised intervention roadmap
The interventions sequenced by cost of inaction, with named owners and review points rather than a list of recommendations.
Leadership briefing
Findings, priorities and the next decision taken to your leadership team, with the limits stated alongside the conclusions.
Process
How it works
Four steps, from a scoping call to the leadership briefing. The calendar is confirmed in scope; breadth, evidence access and stakeholder availability can change the timing.
Scoping call
Thirty minutes. Boundaries, evidence access and stakeholder availability are agreed before anything is read, so the findings have a defined perimeter and a defined limit.
Interviews and records
Role-based interviews across the commercial organisation and the functions it depends on, read against process, CRM and financial evidence rather than on their own.
Map and quantify
Where the recurring condition begins is located, how its effects travel is traced, and a figure is set wherever the available evidence can defend one.
Leadership briefing
Findings, priorities and the next decision go to your leadership team, sequenced by cost of inaction rather than by ease of fixing.
Is this for you?
Who this is for
- Leadership feels recurring commercial strain but cannot name its cause
- Forecast drift, slow cycles or weak handoffs keep coming back after each fix
- You need evidence before funding a response, not another opinion
- You can grant access to interviews, operating data and financial records
None of these fit yet? Take the free two-minute Strain Check →
What happens next
The Diagnosis gives you the cause. From there, you choose the path that fits your system.
Operation
Ready to carry the roadmap through? Operation implements it inside your own system, with owners, review points and measurement against the diagnostic baseline. The Diagnosis is included in its price.
Explore Operation →Partnership
Moving between growth stages? Partnership keeps the system read, changed and measured on a recurring cycle, with capability built into your own leaders.
Explore Partnership →Build
No stable system to read yet? Build designs the first commercial operating model: strategy, roles, handoffs, process, data, governance and cadence.
Explore Build →Where this sits
The usual entry point. Each rung is the same framework at a different depth.
01
Executive Workshop
Three hours, up to eight people who can change the system, before any evidence is gathered.
You own: The shape of the problem, in writing.
€6,000flat
Credited in full against a Diagnosis commissioned within 30 days.
02
Diagnosis
You are hereInterviews, the operating records you already produce, and your own internal rates.
You own: Five outputs and one decision, not a deck.
€12,000flat
Six to eight weeks from evidence access to the leadership briefing.
03
Build
Strategy, roles, handoffs, process, data, governance and operating cadence.
You own: The first commercial operating model, and the reasoning the next leader inherits.
€30,000flat
For companies selling successfully without a system anyone could hand over.
04
Operation
The scoped Diagnosis, then implementation of its roadmap inside your own system.
You own: The change implemented, and measured against its own baseline.
€55,000flat
The diagnostic is included in this price rather than added to it.
05
Partnership
Recurring diagnosis, implementation support and capability development, cycle after cycle.
You own: Capability built into your own leaders rather than rented.
€7,500per month
Six-month term. A partnership that cannot end has stopped being useful.
06
Training
Sales execution, commercial leadership, system literacy and cross-functional coordination.
You own: A standard the team can apply without us.
€8,000flat
Applies where the capability gap has already been named.
Every figure is the engagement fee. The full set, with what each one includes, sits on the services and prices page →
FAQ
Diagnosis FAQs.
How long does the process take, and how much time does it need from our team?
The engagement runs six to eight weeks from start to briefing, depending on scope and how quickly evidence access is granted. Your team's time is mostly the interviews themselves, plus the people who provide the relevant documents and operating data.
What do we need to prepare?
Nothing extensive. The evidence can include organisational structure, role descriptions, compensation plans, governance routines, handoff documentation, forecasts, performance data, CRM and pipeline history, customer-success processes and marketing evidence. Numbers alone hide dysfunction and interviews alone can overstate it, so the diagnosis reads both against each other.
How much does a Diagnosis cost?
€12,000 flat. That covers role-based interviews across the commercial organisation, the operating and financial records you already produce, the five outputs and the leadership briefing. It is a flat price, not a starting price. If you continue into Operation, the Diagnosis is included in that price rather than added to it.
Is the Diagnosis a standalone service?
Yes. It stands on its own once delivered, and the outputs remain usable whether implementation continues with Kihon Labs, internally or with another partner. You are not obligated to act on the findings.
Who inside our company needs to be interviewed?
Role-based interviews run across the commercial organisation and the functions it depends on, from demand generation and sales through customer success, operations, finance and leadership where relevant. The exact list is agreed with you before the engagement starts.
Get started
Know what is breaking. Know what to change first.
Book a call to scope the Diagnosis and get a concrete recommendation for your team.
Discuss the operating problem