The cost your CRM cannot record
A CRM records what happened. The largest components of commercial cost are defined by what did not happen, which is why no pipeline report has ever shown them.
Read the note →Insights on where B2B commercial systems break, what that costs, and the ISEOR/SEAM research the KIHON framework is built on. The programme asks what can be carried into this context, what must be adapted and what fieldwork must still establish.
Notes carry the programme as it runs: what a question has produced so far, what the evidence supports and what it does not yet support. They are current inquiry, not client evidence, and nothing in them identifies a client.
A CRM records what happened. The largest components of commercial cost are defined by what did not happen, which is why no pipeline report has ever shown them.
Read the note →Notes arrive by email as they are written. Subscribe to the feed →
The corpus supplies theory, diagnostic structure, intervention architecture and a disciplined research method. Kihon uses that foundation to frame a commercial-system application.
Source boundary: these figures describe ISEOR's published international record, not a Kihon client result. View the ISEOR source →
Core ISEOR papers, foundational books and strategic-engineering material, with complementary SEAM streams and contemporary management-control work.
Thirteen core ISEOR papers and foundational works on socio-economic management, hidden costs, qualimetrics and strategic intervention engineering.
Le nouveau contrôle de gestion, Reconstruire l'entreprise, Tétranormalisation and later English-language volumes revisiting socio-economic management.
Science-based consulting, management engineering, hidden-cost-to-performance conversion, economic value capture and complex control systems.
Conflicting standards, duplicated controls and the coordination burden created by regulation, reporting and governance.
The complete methodological translation is on the framework page →
Kihon applies the inherited architecture to B2B sales systems, GTM and revenue operations. The programme concentrates on organisational dysfunction, hidden cost and growth-stage transitions.
Commercial roles, handoffs, qualification, coverage, information quality and management routines.
How commercial dysfunction becomes visible, which consequences can be valued, which interventions release capacity and what persists.
The doctoral scope is narrower than the Kihon market category. Findings enter it only through an approved research design, supervision and fieldwork.
Measured and authorised client findings are published through Case Studies, with the baseline, limits and observation period visible beside the result.
The inherited concepts, the five steps and the two gates a finding has to pass.
Read the framework →Working notes as questions and source work develop, by email as they are written.
Read the notes →The publication standard and, when available, measured field cases.
View Case Studies →Use a short conversation to review the suspected strain, the source material available and what can be established.
Discuss the operating problem