After a Diagnosis, or with one built inContinuous ownership

Partnership

The engagement whose job it is to keep the commercial system read, changed and measured as it changes shape.

€7,500 per month · six-month term · a baseline first

What it is

A Partnership is what happens after the finding, when the system will not sit still.

Commercial-system constraints change as a company moves between growth stages, and a diagnosis of them has a shelf life. A Partnership re-reads the system on an agreed cycle, carries the interventions through with the people inside it, and measures each cycle against its own baseline. Not an adviser who recommends. Not a seat you rent by the hour.

It runs on a six-month term. The term ends: a partnership that cannot end has stopped being useful, and the capability transferred each cycle is the row that decides whether it is still earning its place.

The shape

What "fractional CRO" was reaching for.

Fractional leadership became normal because growing companies learned that a full-time seat is not the same as a working commercial system. So they rent part of a person.

The idea is right and the basis is wrong. A fractional CRO is priced against a seat and sent to run the function. A Partnership is priced against a measured loss and sent to change the system the function runs on, with the diagnostic establishing that measurement before anything is agreed, and the capability built into your own leaders rather than rented indefinitely.

RoleSent bySent to
Fractional CROA seat, part-timeRun the commercial function, priced by the hours in the seat
Interim leaderA person, until the hireHold the function together while the permanent seat is filled
PartnershipKihon LabsKeep the system read, changed and measured, cycle after cycle, then leave the capability behind
The condition

Why we will not sell it cold.

It only works when a baseline exists. That is why a Partnership follows a Diagnosis, or opens with one, and why the first question we ask is not what you want owned continuously, but what the evidence already says is breaking and what it is costing. A contained problem with a clear location is usually better served by one of the narrower engagements, and the first call says so.

Where this sits

The widest scope, and the narrowest set of conditions.

01

Executive Workshop

Three hours, up to eight people who can change the system, before any evidence is gathered.

You own: The shape of the problem, in writing.

€6,000flat

Credited in full against a Diagnosis commissioned within 30 days.

02

Diagnosis

Usual entry point

Interviews, the operating records you already produce, and your own internal rates.

You own: Five outputs and one decision, not a deck.

€12,000flat

Six to eight weeks from evidence access to the leadership briefing.

03

Build

Strategy, roles, handoffs, process, data, governance and operating cadence.

You own: The first commercial operating model, and the reasoning the next leader inherits.

€30,000flat

For companies selling successfully without a system anyone could hand over.

04

Operation

The scoped Diagnosis, then implementation of its roadmap inside your own system.

You own: The change implemented, and measured against its own baseline.

€55,000flat

The diagnostic is included in this price rather than added to it.

05

Partnership

You are here

Recurring diagnosis, implementation support and capability development, cycle after cycle.

You own: Capability built into your own leaders rather than rented.

€7,500per month

Six-month term. A partnership that cannot end has stopped being useful.

06

Training

Sales execution, commercial leadership, system literacy and cross-functional coordination.

You own: A standard the team can apply without us.

€8,000flat

Applies where the capability gap has already been named.

Every figure is the engagement fee. The full set, with what each one includes, sits on the services and prices page →

FAQ

Partnership FAQs.

Is this a fractional CRO arrangement?
It is close in shape and different in basis. A fractional CRO is priced against a seat and runs the function. A Partnership is priced against a measured loss and changes the system the function runs on, and the diagnostic is what establishes that measurement before anything is agreed.
How much does a Partnership cost, and how does it compare?
€7,500 a month on a six-month term, so €45,000 for the term, with the recurring diagnosis included in the monthly fee rather than added to it. A seat is priced for its hours; this is priced for the cycle, and the term ends.
Do I need to start with a Diagnosis?
A baseline is established before recurring review, so later cycles can be compared with supported evidence. Where a Diagnosis has been done, it is the baseline; where it has not, the first cycle opens with one.
What if we want to stop?
Cycles are reviewed at agreed intervals, and the capability built into your team is designed to make the practice unnecessary rather than permanent. A partnership that cannot end has stopped being useful.
Is training included, or separate?
Included. Leadership training and coaching sit inside Partnership rather than being sold alongside it, because capability that is not embedded does not survive the engagement.
Get started

A system that will not sit still?

Tell us where it is changing shape. We will tell you whether a Partnership is the right next step, or whether one Diagnosis is enough.

Discuss the operating problem
Discuss the operating problem