About Kihon Labs

Tools do not fix profit leaks. Evidence does.

Most fixes start with a tool, a hire or a training course. We start with the commercial system they all sit on. We stop where the evidence stops, and say so.

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What drives us

What we believe.

Every company leaks profit somewhere in the way it earns its revenue, and most cannot put a number on it. The leak is felt by people before it shows in a report, so that is where we start looking.

  1. 01

    What reaches the customer comes first

    Internal activity matters when it reaches the customer. A dropped handoff is measured by what the buyer experiences, not by how busy the team was.

  2. 02

    Facts, assumptions and estimates kept apart

    A number is given where the evidence reaches one. Where it does not, the gap is said plainly instead of filled in.

  3. 03

    Built for how B2B companies earn their revenue

    Not for management in general. The pipeline, the handoffs, the renewals and the forecast are one system, and a fix in one is read for what it does to the others.

  4. 04

    The skill stays with you

    A fix should leave the team able to run it, and to find the next one, without us.

Our story

Where Kihon started.

Kihon started from one experience that kept repeating: the commercial system was straining, everyone in it knew, and no report said what the strain cost. Forecasts missed, leads got dropped between teams, managers re-checked deals by hand.

A body of research, the Socio-Economic Approach to Management, turned out to describe the same pattern, with a way to count it: the places where work breaks down, the money that leaks there without being counted, and the revenue that never gets made because of it. Kihon applies that research to the way B2B companies win and keep revenue.

Cem's journey

  1. The foundation

    Commercial practice

    Since 2021 in B2B commercial teams: Veritas Technologies, SAP, Preply and Delfos Energy. Pipeline reviews, renewals and quota plans, seen from inside the teams that carried them; the questions Kihon works on started there.

  2. The vocabulary

    Teaching

    Customer Experience Management to master's students at ESEI Business School; Strategic Sales Management to bachelor's students at SBS Swiss Business School. Explaining the work to people who had not lived it forced the explanation to get clear.

  3. The lineage

    The research

    The Socio-Economic Approach to Management, created by Henri Savall and developed with Véronique Zardet and the ISEOR team. The Executive DBA at EADA Business School applies it to one question: how hidden costs and organisational dysfunctions evolve as B2B companies that have a recurring revenue model move through different growth stages, and how commercial systems should be redesigned in response.

  4. Today

    Kihon Labs

    The practice the three rows above led to. The Diagnosis is the usual way in, Operation carries the fixes after it, and every price is on the services page.

Meet the founder

The person who finds the leak is the person who helps close it.

Cem Gorer, founder of Kihon Labs

Cem Gorer

Founder, Kihon Labs

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Cem Gorer is the founder of Kihon Labs, and the person on every engagement.

He holds every piece of work to three tests: a fix is priced before it is funded, owned by someone inside the company before it starts, and read against the starting number before it is called done.

Our mission

Find the leak, price it, fix it in order.

Diagnose before prescribing

The cause is read in your records before a fix is funded.

How people work and what the company earns

They are the same system seen twice. Fix one without the other and the leak comes back.

Recover the profit your commercial organisation is losing

The aim is money back into growth, not cost cutting.

Work with us

Where to start.

Services

Five ways to work together, each with its price, its term and what you own at the end.

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Industries

The same leak in the disguise your sector gives it, and what tends to break first there.

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FAQ

About Kihon Labs, in short.

Who does the work?
Cem Gorer does, from the first interview to the last check date. The fixes are made by named owners inside your company, with him beside them, so nothing passes to a team that never saw the problem.
Is Kihon Labs a consultancy or a research project?
An advisory practice built on published research. The method is ISEOR's socio-economic approach to management, credited as theirs; the KIHON framework is how Kihon applies it to the way B2B companies win and keep revenue. Doctoral research at EADA Business School runs beside the practice and is kept apart from client work.
How do you decide what to fix first?
By what it costs to leave it, in your own figures, not by what is easiest to change. The Diagnosis prices each leak at your loaded rates and ranks the fixes by that number. The first fix gets a named owner inside your company and a check date before anything moves. Where two cost the same, the one the other depends on goes first.
Where do you work, and in which language?
From Barcelona, with B2B companies internationally. The work is done in English.
Get started

One conversation about where the profit goes.

A workshop, a Diagnosis or a full cycle all begin the same way: half an hour on what is going wrong. The next step follows from that, and sometimes the next step is none.

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