The daily note, and the replies to it.
Cem Gorer on LinkedIn →Thirty minutes, at a time you choose.
Pick a time; the call starts from your situation. You leave with a first hypothesis: where the money is likely going, and whether a Diagnosis is worth the fee.
Choose a time, answer three questions.
Company, the commercial problem and headcount: that is what we read before the call. You describe the situation, and we say what we would look at and in what order.
The calendar is HubSpot's. It loads when you ask for it, and not before.
Three short questions come with the booking.
Write it down, and get a written reply.
Who you are, the size of the company, the sector and what is going wrong. Cem reads it and replies with the next step.
If a call is not the way in.
For anything that does not fit a form.
cemgorer@kihonlabs.comKihon Labs Weekly
One email on Sunday: the week’s six notes on where B2B companies leak profit, read together.
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What does it cost to find out?
Bring the problem. Leave with a next step you can defend.
Say what is happening and what has already been tried. No proposal before that is clear.