The first conversation

Thirty minutes, at a time you choose.

Pick a time; the call starts from your situation. You leave with a first hypothesis: where the money is likely going, and whether a Diagnosis is worth the fee.

Choose a time

Choose a time, answer three questions.

Company, the commercial problem and headcount: that is what we read before the call. You describe the situation, and we say what we would look at and in what order.

The calendar is HubSpot's. It loads when you ask for it, and not before.

Three short questions come with the booking.

Prefer to write?

Write it down, and get a written reply.

Who you are, the size of the company, the sector and what is going wrong. Cem reads it and replies with the next step.

Other ways to connect

If a call is not the way in.

Kihon Labs Weekly

One email on Sunday: the week’s six notes on where B2B companies leak profit, read together.

Get the newsletter →
FAQ

Contact FAQs.

How quickly will I hear back?
A booked call is confirmed at once by the calendar. A written enquiry gets a reply within two working days with the next step: the Executive Workshop, a Diagnosis, Build, a narrower internal action, or none.
What happens on the call?
Half an hour on one question: where is the money going, and what would show it. You talk, we ask, and the last five minutes name the next step.
What if I am not sure which service fits?
That is what the call is for; start from the symptom, not a service. The Executive Workshop fits when the leadership team has not agreed what the problem is, the Diagnosis when there is a commercial model to read and the cause is unclear, and Build when there is no stable system to read yet.
What does it cost to find out?
The call is free. Paid work starts at the Executive Workshop, €5,000, credited in full against a Diagnosis or an Operation booked within 30 days; the Diagnosis is €15,000, two months. Every fee is on the services page.
Get started

Bring the problem. Leave with a next step you can defend.

Say what is happening and what has already been tried. No proposal before that is clear.