Find the loss. Prove it. Sequence the fix.
The Kihon Labs Diagnosis finds where commercial dysfunction begins, tests it against interviews and operating data, quantifies the financial consequence, and turns the result into a sequenced intervention roadmap.
A number, a map, and a sequenced plan.
The diagnostic is a standalone engagement. It ends with evidence you can act on, whether or not you continue with us.
A euro figure for what commercial dysfunction is costing you annually.
A dysfunction map showing where the loss originates across six families.
A prioritised intervention roadmap, sequenced by cost of inaction and assigned to accountable owners.
An executive briefing that presents the findings to your leadership team.
Evidence, operating reality, and financial consequence.
The full six-family, five-indicator, six-component model belongs on the Methodology page. Diagnosis applies that model to your commercial system and concentrates on three practical questions.
Terminology note: Kihon Labs' commercial signals are operating proxies for ISEOR's classical hidden-cost indicators. See the complete model and terminology →
Where does the dysfunction begin?
What is creating it?
Role-based interviews and process evidence locate the underlying failure across roles, handoffs, incentives, management routines, and system design.
How does it appear in daily work?
What keeps repeating?
CRM records, pipeline behaviour, operating documents, and recurring workarounds show how the dysfunction becomes delay, rework, non-quality, or lost capacity.
What financial consequence can be defended?
Interview findings are tested against operational and financial evidence, then quantified where the available data supports a defensible euro figure.
Six to eight weeks, start to briefing.
Scoping
We agree which functions and roles are in scope, and secure access to the CRM and pipeline data the analysis needs.
Interviews
Structured, role-based interviews across the revenue organisation and the functions it depends on.
Quantification
Findings are mapped to the six dysfunction families and converted into a euro figure across the six financial consequence components.
Briefing
The findings, the number, and the prioritised roadmap are presented to your leadership team.
Built for leaders who need evidence before commitment.
You suspect the drag, but cannot price it
Cycles are slowing and handoffs are breaking, but nobody can put a defensible number on what that is costing the business.
You need to justify the investment internally
A euro figure for the cost of inaction is what turns a commercial fix from a discretionary spend into a board-level decision.
You want the diagnosis before the vendor
Most agencies sell you a tool first. The diagnostic tells you what is actually broken, before anyone proposes a solution.
Before you commit to a Diagnosis.
How long does the process take, and how much time does it need from our team?
What access do you need to our data?
Am I obligated to act on the findings after the Diagnosis?
Who inside our company needs to be interviewed?
Three ways to take this further.
See the method underneath
Fifty years of intervention research, the four-stage process, and how the evidence behind a diagnosis is tested.
What happens after the number
The diagnostic ends with a roadmap. Operation is what happens when we execute it with you.
Not ready for the full audit
Ten questions, two minutes. A first read on where the strain is sitting before a full engagement.
Your commercial system is already producing hidden costs. Let's put a number on it.
One call, 30 minutes. We'll review what's working, what's stalling, and where the real cost is sitting. You'll leave with a concrete next step, whether that's Kihon Labs or not.
Book a diagnostic call